Unlock the Secrets of Sales Success with Michael Gordon

Michael's background has little to do with how he got into sales, but he was a Marine right out of high school and went to UCSB. He got a degree in political science, and his first job out of college was in sales. He continued down that path and eventually ended up in tech sales. He was working at a startup in 2012 when he brought in an organization called Sandler Training, which is a global training organization. After going through a number of acquisitions, he decided to start the Sandler business.

Sandler is a franchise model, and then what is its ethos, like what is it trying to accomplish? Or what value does it provide to its customers?

• Has Michael had a lot of success in helping companies or individuals get over that taboo expectation of the typical salesperson?
• The Importance of Listening and Asking Good Questions
• Has Michael found that empathy is one of those skills that are difficult to train, but if someone has it, they can develop it a little bit more in a sales environment?
• What are some of the top mistakes or issues that Michael encounters when he's talking with a business?
• From a sales training standpoint or an organizational structure standpoint, are there the kinds of things that are like systemic problems that he often comes across? 
• What about sales training? Like, how much really good sales training is currently happening in the businesses that he's working with?
• How does he approach the topic of sales training? Like, what are maybe the categories that he focuses on? How does he structure it?
• With all of the changes and the evolution of technology in the world of sales, what does he think is going to happen in the future with the incorporation of AI or just automated systems?
• What does he recommends like resources, books, podcasts, and tools to help sales professionals improve their communication and persuasion skills?
• As like a fellow podcaster, has he enjoyed creating it? What's been some of the biggest takeaways for him?

Michael Gordon brings over 15 years of real-world sales, training, coaching and management experience ranging from seed stage technology startups to fortune 1000 companies. Michael was first exposed to Sandler Sales Training in 2012.  As a Sandler Training center owner, he helps corporate clients and sales professionals achieve higher levels of success through training, coaching and ongoing reinforcement.

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Find out more about Michael on his website and connect with him on email and LinkedIn.

Website: https://www.gordon.sandler.com/
Email: michael.gordon@sandler.com
LinkedIn: https://www.linkedin.com/in/michaeljgordon/

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2023.